About me
As a designer, I am dedicated to understanding the people who use the products and services I contribute to. I believe that it is my responsibility to advocate for those users and ensure their needs are being met. I am also passionate about supporting career growth and opportunities for design students and professionals.
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I specialize in designing interactive experiences, user advocacy, design leadership, problem-solving, and strategic thinking.
Education
Experience
Achievements
2015 - 2017
The Modern College of Design
Associate Degree in Applied Business in Advertising Art
October 2017 - Present
IBM,
Associate UX Director
​At IBM, I have taken on multiple roles, formal and informal, including UX Designer, Visual Designer, Researcher, Photographer, and Design Lead. I have collaborated on design for both internal IBM products and over 15 client-facing solutions within various industries. In the last 5 years, I have mentored, coached, and led 20+ designers.
May 2017 - October 2017
Resource/Ammirati,
Jr. Designer
As a Jr. Designer, I successfully launched social media campaigns for 3 global brands measured by user analytics, by strategizing and collaborating with cross-functional teams. In addition to content design, I also organized photo shoots, captured images, and edited product photos.
June 2016 - August 2016
Goodwill | Easter Seals, Design Intern & Volunteer
During my internship, I delivered projects ahead of schedule and successfully eliminated the backlog of promotional assets needed by quickly ideating and efficiently managing my time.
Position: Board Member, March 2019 - March 2021
The Modern College of Design’s Program Advisory Committee
The Modern selects professionals across the Mid-west for their committee to learn about how the industry is evolving and what the expectations are for junior and entry-level designers. Members offer ideas to improve their design program and provide feedback on the curriculum.
Awarded by Business Intelligence Group, August 2020
2020 SAMMYS Product of the Year
In 2019 I worked with my IBM team and PepsiCo to build a new marketing ecosystem named CANVAS. In August 2020, CANVAS was named one of SAMMYS’ 2020 “Product of the Year” under the “Large Company” category. CANVAS was recognized for delivering marketing innovation to PepsiCo across their brands through data-informed marketing to improve campaign visibility, drive optimization, and deliver higher performance.
Awarded by IBM, August 2021
IBM Innovation & Delivery Excellence Award (IDEA)
US Public Market:“Project with Most Impact on Society and the World”
This award is for the work I contributed to the New York City -Department of Education’s iPad Staging Services for Distance Learning Project. I was recognized for outstanding service delivery and for exemplifying IBM’s One Purpose, to Be Essential, and Three Values: Dedication to Client Success, Responsibility to Others, and Innovation That Matters.